Fifth Third launches its biggest ad campaign ever
Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratchcard and a $250,000 sweepstakes. Anyone can enter by stopping at a branch to pick up their game piece, or you...
View ArticleHeadlines, snapshots and misc. stories of interest
Here are some stories of interest from around the web. Click on the hotlinked headlines to read more. Who’s next to get gobbled up? This guy forecasted the takeover of National City, and BINGO! He...
View ArticleFifth Third: Major Hispanic Marketing Campaign in 2009
“The Hispanic market is a key growth segment for Fifth Third Bank.” — Larry Magnesen Fifth Third SVP/CMO Fifth Third has undertaken a full-scale campaign targeting a key strategic segment to the bank:...
View ArticleWhy Social Media Is A Fulltime Job
Many financial institutions delving into social media simply shovel the additional workload on top of the existing marketing staff’s responsibilities. Reality Check: Even if your marketing department...
View ArticleCreative Showcase: Optical illusions, Hairy Car, Cloning…
A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! Caixa – Fixed But It Moves What a visually clever way to convey the...
View ArticleSpy on Your AdWords Competitors with SpyFu
Look up what any bank or credit union in the world spends on Google AdWords advertising.
View ArticleCreative Showcase: Salt & Pinkie, iAds, U-Pick ’Em
Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other financial advertising & marketing projects.
View ArticleIn Brief: Social Media Risk | Lottery Tickets | Free Gold
Is social media worth the risk?… Lottery tickets and gold for deposits… 10 things bankers don't tell you… Banks go on a fee-ding frenzy… And much more.
View ArticleThe Online IQ of Retail Banks: Feeble or Genius?
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating facts, graphs and stats.
View ArticleFifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US
The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual functionality in one piece of plastic.
View ArticleIn Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies
Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.
View ArticleIn Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank
Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own bank? Plus 33 more headlines.
View ArticleIn Brief: Stop Whining | Women | Learning From Apple
Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about branching… Plus 37 more stories.
View ArticleIn Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop
Credit union assets top $1 trillion in the US... An insider's satirical look at life inside Bank of America... Citi and Barclays innovate. Plus 33 more headlines.
View ArticleOverdraft Showdown: How The Big Banks Stack Up
Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.
View ArticleSimpler Checking Disclosures Remove Confusion, Eliminate Hidden Fees
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
View ArticleBest Of The Web: USAA | Top 5 Trends | Cafe Crazy | iPhone Apps
What makes USAA unique… Top 5 retail banking + tech trends… Capital One goes crazy with new cafés… Top 20 financial apps… Forty headlines in total!
View ArticleBanks Fearing Scrooge Image Halt Evictions For Christmas
Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?
View ArticleThe Most Successful Retail Banking Ads In 2010
Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.
View ArticleBanks Make Customer Experience Gains, But Credit Unions Are Crushing It
The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.
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